brand identity & illustration
portfolio by “alice” giang le
a full-time day dreamer & coffee lover
giangle280719@gmail.com
brand identity
brand identity
Established just before the onset of the pandemic in 2019, Woofie’s Pal stands as a cherished oasis for dogs in Ho Chi Minh, Vietnam, offering both daycare services and a spa experience. Despite its commitment to pampering pets, the center faced challenges in garnering attention amidst a competitive market and capturing the hearts of potential customers. In response, this project endeavors to revitalize Woofie’s Pal by crafting a fresh visual identity that not only communicates its core values but also sets it apart from competitors, ensuring its rightful place as the premier destination for canine care and relaxation.
Arts Week is a university-wide educational program that showcase all disciplines of the College of the Arts, including Visual Arts, Dance, Music, and Theatre. Despite the event's large scale, it consistently struggles to attract participants and achieve strong brand awareness. Embracing a 2000s animation theme, a team of six designers took on the task of recreating the event's logo while suggesting advertising solutions to enhance the brand awareness around the campus.
In 2024, Diem Phan and Trang Ho opened their second restaurant, Ghien Bun Bo, focusing on showcasing one of their standout dishes. Simultaneously, they are exploring design solutions to accommodate the expansion of their restaurant chain. This move underscores their commitment to culinary excellence and a thoughtful dining experience.
unofficial introduction
Alice was born and raised in Vietnam, but now she's living in the USA for her studies. Being in a new country made her start thinking about her own identity and who she really is. She's curious about experiencing life from different perspectives, wanting to try out each part of herself at least once. For her, brand identity is like trying on different personalities, and illustrations spark her imagination, allowing her to explore even further.