2024 Arts Week-College of the Arts, CSUF
About the Event
Arts Week is a university-wide educational program that showcase all disciplines of the College of the Arts, including Visual Arts, Dance, Music, and Theatre.
It provides a spotlight for artists to shine while collaborating with faculty and professionals in the field of Arts.
The event is funded by Associated Students Inc., CSUF
About the team
Instructor: Professor Fernando Del Rosario
Project Managers: Alice Giang Le & James R.
Logo Design & Development: Joshua & Alice Giang Le
Event Calendar: Kenny
Color/Typography: Jasmine & James P.
Character Illustrations: James P. & Joshua
Sticker Design: Joshua
T-Shirt Design: James P
Social Media: Alice Giang Le, Jasmine, James R.
Struggles
Every year, the event adopts different themes, presenting a challenge to the Art Inter-Council team and designers as they strive to reintroduce the event to students. Despite the event's large scale, it consistently struggles to attract participants and achieve strong brand awareness.
Solutions
In 2024, embracing a 2000s animation theme, a team of six designers took on the task of recreating the event's logo. They incorporated the CSUF mascot, using a bold and vibrant color palette to distinguish the brand from other typical college events. Additionally, the team implemented a range of marketing solutions to enhance brand visibility throughout the campus.
Logo Design
Taking inspiration from CSUF’s beloved mascot, Tuffy the elephant, and the bold strokes characteristic of 2000s illustration styles, the logo emphasizes the significance of Arts Week as one of the important events at California State University, Fullerton.
Color Variations
Full Color Version
2-Colors Version
Color
Typography
Headline
Title & Body Text
